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CAMPING WORLD
AND TURTLE WAX UNITE FURTHERS BRAND EXPOSURE THROUGH KEVIN
HARVICK INC.
KERNERSVILLE, N.C. (June 1, 2009) - Kevin Harvick Inc.
partners Camping World and Turtle Wax have recently found a
creative way to increase brand exposure through asset use in
the NASCAR Camping World Truck Series and with Kevin Harvick
Inc.’s (KHI) No. 33 Truck Series team.
Camping World and Turtle Wax have formed a partnership to
feature Turtle Wax products in at-track Camping World stores,
retail locations and online. Through the relationship, Turtle
Wax will be the presenting sponsor of the Truck Series race at
New Hampshire Motor Speedway September 19th, as well as, take
over primary sponsorship of the No. 33 KHI Chevrolet Silverado
driven by three-time Truck Series champion Ron Hornaday for
two events at Michigan and Chicagoland.
“We are very proud of the business to business opportunities
that we are able to provide our partners,” said KHI co-owner
Kevin Harvick . “At KHI we strive to be not only efficient in
sponsor service, but innovative in finding our partners’
unique opportunities. We feel the relationship between Camping
World, Turtle Wax and KHI is a great fit for the Truck
Series.”
Turtle Wax is the number one selling brand of car care
products in the world. The company is recognized for producing
environmentally-friendly appearance and performance car care
products for retail and commercial use.
“On behalf of all of our associates here at Turtle Wax, we are
looking forward to partnering with Camping World and KHI on
this sponsorship with Ron Hornaday,” said Tom Healy Senior
Vice President of Turtle Wax Consumer Products Worldwide. “Ron
is a proven winner and we can’t wait to see the Turtle Wax
entry running up front.”
Turtle Wax CEO Denis John Healy added, “Turtle Wax has been a
proven winner in the car care industry. We are ready to show
that winning performance once again in the Camping World Truck
Series with Ron and the entire KHI No. 33 team. Remember in
the story, the turtle ALWAYS wins.”
Truck Series title sponsor Camping World welcomes the
opportunity to expose new sponsor partners to the excitement
and intensity of Truck Series racing, as well as, the power of
brand awareness the Truck Series can provide.
“We are delighted Turtle Wax is partnering not only with our
company but also furthering our long-time team relationship
with Kevin Harvick Inc,” said Camping World Motorsports
Manager, Kurt Hunt. “We are excited to have the ability to
reinforce the launch of their products in our Camping World
stores by having the Turtle Wax colors displayed on the No. 33
truck in the NASCAR Camping World Truck Series.”
Thus far in 2009 the KHI No. 33 Chevrolet Silverado has
recorded one win, one pole, four top-five and six top -10
finishes. Hornaday currently sits first in the point
standings, 84 markers ahead of Mike Skinner.
ABOUT TURTLE WAX:
Turtle Wax® is the number one selling brand of car care
products in the world with sales in 90 countries. Founded more
than 60 years ago in Chicago, the company is recognized for
manufacturing environmentally-friendly appearance and
performance car care products for the retail consumer market
and the commercial car care and professional detailing
industries. |
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